You've built your Ideal Clients List… now it's time to make sure your LinkedIn profile actually speaks to them.
This week we're optimizing your profile so it attracts your dream clients and gets you discovered in search. It's time to stop treating your profile like a resume and start treating it like a landing page.
It should do two things:
- Show your ideal clients who you help and how
- Compel them to reach out when they land on your profile
💡 Why this matters
Imagine this: You send a connection request. Someone accepts. They check your profile…
…and instantly think: "Ooooh — we need them."
That's the power of a well-optimized profile. It:
- ✓ Builds trust before you ever say a word
- ✓ Attracts aligned clients who are already looking (SEO baybeeee!)
- ✓ Makes your outreach way more effective
🛠️ What to do this week
Start here: Watch the workshop or read through How to Optimize Your LinkedIn Profile (20 mins)
Then optimize your profile step by step:
1. Banner Act like this is your very own billboard. Use one of these Canva templates to create a banner that speaks directly to your niche and value.
2. Profile Image Make sure your face is visible, lighting is good, and background is clean. No need to overthink it — just aim for approachable and professional (and maybe a little personality!).
3. Headline This is prime real estate. Use the formula in Get Clients Guidebook or AI Prompts for LinkedIn to draft 2–3 versions and test them over the next few weeks.
⚡️ You'll know which one performs best based on how many searches your profile shows up in. Check your Analytics tab each week (I usually check on Fridays) to see what's working.
4. About Section Follow the template in Get Clients Guidebook or use AI Prompts for LinkedIn. These are going to feel "salesy" to you — and that's because you're selling something (your services!). It's okay to dial back the tone a little, but do your best to push through that discomfort and lean into it.
5. Featured Section Use this as your link tree. You can link to just one thing, or add several. Great options:
- Website
- Portfolio
- Service offerings or pricing guide
- Freebie
- Discovery call booking link
Use these Canva templates to make it pop.
6. Experience Add an experience for every client you've ever worked with. In the description, talk about that project in terms of the skills you used and the results you got them. If you don't have one already, add an experience for your own freelance business too.
Bonus task: Ask a past client or coworker for a quick recommendation this week. These build trust fast — and you can use them on your website later too.
✅ This week's goal
Spend up to 2 hours updating your profile — that's it. It doesn't need to be perfect. It just needs to speak to the right people.
❓ Need help?
- Grab a LinkedIn Profile Critique if you didn't get one as a signup bonus.
- Need a body double? Sign up for a coworking session on Focusmate for accountability.
- Questions? Reach out here or drop it in the LinkedIn group.
You're doing amazing — seriously. This is where it really starts to click. 💖
💖 Rachel