SERP-topping SEO Strategy
The 6-month SEO strategy that has this 2-person company in the top 5 on every SERP.
Sendview: Competitor Email Mo​nitoring
Sendview makes it easy to see email marketing ​trends and conduct competitor analysis. They ​were ready to venture into building their SEO ​strateg​y to get more traffic.
Fi​rst Page Results
All 6 of the blogs I wrote for Sendview are ranking ​in​ the top 5 on the SERP, even 2 years later!
The 6-month SEO strategy that has this 2-person company in the top 5 on every SERP.
SEO Strategy, briefs, and blogs
I started out by creating a targeted list of keywords – a mix that they’d be able to achieve now and 1 year from now.
Then, I created briefs for blogs that would rank in those keywords. I wrote the first 6 blogs and they hired out for the rest.
SEO Strategy
I created their strategy by:
- learning more about their SEO goals and target audience
- brainstorming keywords with Ahrefs
- Pulling a list of 20 target keywords and keyword clusters (a mix of easy targets and harder keywords that they'd achieve SERP with in the log term).
- Ranking them by their relevance to the business, search intent, and likeliness to rank
Content Writing + SEO Strategy Execution
Now I'm executing the strategy by:
- writing SEO blog posts with the help of Clearscope
- creating an internal linking system
- acquiring backlinks
The first blog post I created for SendView:
Results
In just 2 weeks, the first blog post ranked on the first page of multiple keywords we’re targeting! It’s still going strong in the top 5 for it’s primary keyword.
Read all the blog posts:
- The Complete Guide To Competitive Analysis For Email Marketing
- Email Marketing Competitor Analysis Template with Examples
- Discover an Easier Way to track your Competitors: 4 Strategies & 5 Tools for Monitoring
- Creating an Email Journey: A How-To Guide for Digital Marketers
- The 10 Best Email Marketing Software Tools for 2023
- Experts Predict 6 Email Marketing Trends for 2023