Sendview - SEO Strategy
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Sendview - SEO Strategy

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sendviewseo strategycontent writing

SERP-topping SEO Strategy

The 6-month SEO strategy that has this 2-person company in the top 5 on every SERP.

Sendview: Competitor Email Mo​nitoring

Sendview makes it easy to see email marketing ​trends and conduct competitor analysis. They ​were ready to venture into building their SEO ​strateg​y to get more traffic.

Fi​rst Page Results

All 6 of the blogs I wrote for Sendview are ranking ​in​ the top 5 on the SERP, even 2 years later!

The 6-month SEO strategy that has this 2-person company in the top 5 on every SERP.

SEO Strategy, briefs, and blogs

I started out by creating a targeted list of keywords – a mix that they’d be able to achieve now and 1 year from now.

Then, I created briefs for blogs that would rank in those keywords. I wrote the first 6 blogs and they hired out for the rest.

SEO Strategy

I created their strategy by:

  • learning more about their SEO goals and target audience
  • brainstorming keywords with Ahrefs
  • Pulling a list of 20 target keywords and keyword clusters (a mix of easy targets and harder keywords that they'd achieve SERP with in the log term).
  • Ranking them by their relevance to the business, search intent, and likeliness to rank
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Content Writing + SEO Strategy Execution

Now I'm executing the strategy by:

  • writing SEO blog posts with the help of Clearscope
  • creating an internal linking system
  • acquiring backlinks

The first blog post I created for SendView:

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Results

In just 2 weeks, the first blog post ranked on the first page of multiple keywords we’re targeting! It’s still going strong in the top 5 for it’s primary keyword.

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Read all the blog posts:

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