You've been sending connection requests — and some of those people have accepted. That means it's time for Step 3 of the Getting Clients Routine: your Letter of Introduction.
This is where things start to get real. 👀
💡 What's an LOI?
An LOI is not a pitch. It's just a warm, casual introduction — a way to get your toe in the door before you ever mention services or availability.
Here's the general template:
"Hey [name], I'm a [your service] for [types of companies you help]. I saw [something specific about them — a post, their profile, something they wrote], [your genuine remark about it]. Thanks for connecting!"
The "something about them" could be:
- Something on their profile — their role, past job, education, a mutual connection
- A recent post they wrote or engaged with
- Something they published or worked on
That's it. Short, personal, no pitch. You're just introducing yourself.
If you want more templates, you can check out More Letter of Introduction (LOI) Templates →
🛠️ What to do this week
- Head to your profile and click "connections"
- Open your Ideal Clients Tracker in another tab
- For each new connection you made over the last 2 weeks:
- Find them in your tracker
- Add a ✅ next to their name
- Change their company status to "Responded"
- Update their Follow Up Date to 2 weeks from now
- Send them your LOI
If still have time — keep sending new connection requests too. Just make sure you track them!
📚 Resources for this week
- Get Clients Guidebook — LOI templates and examples
- More Letter of Introduction (LOI) Templates — extra templates to find your voice
🎯 This week's goal
Send an LOI to every person who accepted your connection request in the last 2 weeks. Even if it feels awkward. Especially if it feels awkward. 💖
🙋 Need support?
- Questions about your LOI? Reach out here or drop it in the LinkedIn group.
- Need a body double? Sign up for a session on Focusmate.
💜 Rachel