FarOut Email Marketing Refresh

Tech debt? Solved. KPIs far surpassed. Coupon codes? No longer leaked.

FarOut: Guidebook App

After a recent re-brand, FarOut was ready for a revamp of their email marketing foundations. They’re a GPS-powered guidebook app for backpacking, hiking, biking, and paddling.

New Foundations

Everything from copy to design to tech configurations got a refresh:

• new welcome series automations
• new abandoned cart emails
• randomized coupon code generator app install
• fixed years of tech debt
• new mailchimp templates custom coded with their font

Results

They went from a 15% open rate to a 60%+ open rate on their automated emails.

I added a random coupon code generator app that integrates with their Shopify store so their codes won’t be leaked to Google anymore. ~15% of openers used the coupon code to make a purchse.

Their new emails better match up with the new brand they’ve introduced. They’re also more accessible with as much text as possible native in Mailchimp rather than all the text being a part of Canva-generated graphics.

New Welcome Series Emails:

Planned, written, designed, coded, and set up in MailChimp by me!