Pick your Freelance Services

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Lesson Recap:

How to Pick Your Freelance Services

If you're building a freelance digital marketing business, choosing the right services is one of the most foundational (and overwhelming) decisions you'll make. This workshop-style lesson walks you through how to start simple, get strategic, and stay true to your strengths. We’ll also bust a few myths and help you take imperfect action, no matter how "multi-passionate" you feel.

What Are Freelance Services, Exactly?

Freelance services = the marketing tasks, deliverables, and expertise you provide and get paid for. Think blog writing, email strategy, website builds, ad campaigns, SEO audits, or brand messaging.

If you're freelancing in digital marketing, your services will likely fall under these umbrellas:

• Content Writing: Blog posts, case studies, long-form content
• Copywriting: Email sequences, sales pages, landing pages, product descriptions
• Email Marketing: Campaign strategy, automations, newsletters
• SEO + Search: Keyword research, content briefs, optimization
• UX + Website Services: Copy, light design, funnels, forms, landing pages
• Lead Generation: Ebooks, lead magnets, webinars, podcast outreach
• Strategy + Consulting: Brand strategy, competitor audits, positioning
• Courses + Memberships: Curriculum support, funnel writing, setup
• Paid Media + Performance: Ads, tracking, A/B testing
• Branding: Voice guides, messaging, identity systems

And more! There’s tons of crossover. What matters most is starting where your skills and interests already live.

Step 1: Start With Your Strengths (and Curiosity)

Ask yourself:

• What do I enjoy doing most?
• What comes naturally to me?
• What tools, platforms, or content types do I already know (or want to learn)?
• Am I more analytical or creative—or a mix?

Pro tip: You don’t need to be great at everything. Start with 1–3 services that play to your strengths. You’ll grow and upskill over time.

Step 2: Consider Demand + Profit

Freelancing is a business. Services that are:

• In-demand in your niche
• Directly tied to revenue (sales pages, email funnels, SEO)
• Deliverable on repeat (like blogs or monthly newsletters)

...are often easier to sell and price sustainably.

Also consider:

• Do you want one-off projects or retainer clients?
• What’s the ideal ratio of stability vs. creative excitement?
• Which services will help you build a compelling portfolio?

Step 3: Pick 1–3 Services to Start With

Seriously—just 1–3. Streamline what you’re offering so you can:

• Speak clearly to clients (especially on platforms like LinkedIn)
• Build portfolio samples faster
• Refine your systems and workflows
• Gain confidence faster by focusing

Once you’ve tested and iterated, you can expand.

Done is better than perfect. You do not need to pick the "forever perfect" service. Just pick something you can confidently start with.

Bonus Tools + Resources

• Get the Free Workbook + Quiz to help you narrow your service list
• Need to see examples? The Freelance Resource Library has portfolio templates + past student samples
• Want feedback? Join Pop Club for critiques, co-working, and accountability support

Final Thoughts

Picking your services isn’t about being everything to everyone. It’s about making it easier for clients to say yes to hiring you. Start small, stay curious, and trust that clarity comes from action.

Need help narrowing your list or testing your offers? You can DM me on LinkedIn or join Pop Club for support.