SERP-topping SEO Strategy

The 6-month SEO strategy that has this 2-person company in the top 5 on every SERP.

Sendview: Competitor Email Monitoring

Sendview makes it easy to see email marketing trends and conduct competitor analysis. They were ready to venture into building their SEO strategy to get more traffic.

First Page Results

All 6 of the blogs I wrote for Sendview are ranking in the top 5 on the SERP, even 2 years later!

The 6-month SEO strategy that has this 2-person company in the top 5 on every SERP.

SEO Strategy, briefs, and blogs

I started out by creating a targeted list of keywords – a mix that they’d be able to achieve now and 1 year from now.

Then, I created briefs for blogs that would rank in those keywords. I wrote the first 6 blogs and they hired out for the rest.

SEO Strategy

I created their strategy by:

learning more about their SEO goals and target audience
brainstorming keywords with Ahrefs
Pulling a list of 20 target keywords and keyword clusters (a mix of easy targets and harder keywords that they'd achieve SERP with in the log term).
Ranking them by their relevance to the business, search intent, and likeliness to rank

Content Writing + SEO Strategy Execution

Now I'm executing the strategy by:

writing SEO blog posts with the help of Clearscope
creating an internal linking system
acquiring backlinks

The first blog post I created for SendView:

Results

In just 2 weeks, the first blog post ranked on the first page of multiple keywords we’re targeting! It’s still going strong in the top 5 for it’s primary keyword.

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