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How One Freelancer Landed 3 Ideal Clients in 90 Days – Without Constant Pitching
Why Lauren Reached Out: Tired of Cold Pitches, Ready for a System
Lauren is a freelance health and fitness writer. She specializes in articles, blog posts, case studies, press releases, and whitepapers for hospitals, universities, healthcare tech companies, and fitness brands.
She was ready to grow her client base but didn’t have the bandwidth to send cold pitches while juggling writing projects. Like a lot of freelancers, she knew client outreach mattered, but it kept falling to the bottom of her to-do list.
She’d only tried email cold pitching so far and didn’t have much success with it.
That’s where Get Clients on LinkedIn: Done For You (me! 👋) came in. Lauren wanted a consistent client acquisition system that didn’t eat up her CEO time and was more effective than email cold pitching.
From Scattered to Streamlined: Building Lauren’s Prospecting Engine
We kicked off in March 2025. Here’s how I set things up from day one:
- Ideal Clients Tracker: Focused on hospitals, universities, healthcare tech companies, and fitness brands Lauren actually wanted to work with and could afford her pricing.
- Custom LinkedIn Message Templates: Written in Lauren’s voice—friendly, professional, no bro-marketing energy.
- Connection Requests Strategy: Zeroing in on the right decision-makers.
Behind the Scenes: Keeping Things Moving Without Burning Lauren Out
While Lauren focused on her client work, I handled the day-to-day LinkedIn activity:
- New connection requests every weekday
- Personalized follow-ups through multiple touchpoints
- Updating her tracker based on real-time responses
- Managing Lauren’s DMs to move leads from warm to 🔥hot🔥 (with an aim of booking discovery calls)
I also added in freelancer coffee chats (lower-pressure convos to expand her referral network and get the inside scoop).
What Changed: Tangible Results from 90 Days of Done-For-You Prospecting
- 13 Discovery Calls Booked
- 3 New Clients Signed
- 40+ Leads Added to Her Active Pipeline
- Consistent Tracker Growth with real, qualified prospects
- 564 Total Connection Requests Sent (average ~113 per cycle)
- 39% Average Acceptance Rate (higher than industry norms)
- 181 Personalized Letters of Introduction Sent
- 253 Follow-Ups Sent to keep leads warm and book calls
→ In numbers:
Before working together, Lauren’s prospecting was stop-start. After three months, she had a steady flow of warm leads and a tracker system she could keep using long-term.
Those 3 new clients weren’t random wins—they were direct hits. One from a fitness brand, one from a healthcare tech company, and one from a university. Exactly the kinds of clients Lauren set out to work with.
Keeping It Lauren’s Voice (No Micromanaging Required)
We kept Lauren’s brand and tone consistent by:
- Weekly check-ins via email so she could answer the most critical messages when needed
- Pre-approved custom message templates
- Using her exact messaging and website to inform how her DMs came across
Lauren’s New Normal: A Steady, Predictable Flow of Ideal Clients
By June 2025, Lauren had:
- 13 Discovery Calls Booked – spread across all her target industries
- 3 New Clients Signed – one from a fitness brand, one from healthcare tech, and one from a university
- 84 Warm Leads Actively Nurtured in her tracker
- A full tracker showing exactly who’s at each stage: new connections, follow-ups, warm leads, booked calls, signed clients
- 60 Ideal Clients she can connect with in the future
- A fully operational prospecting system that doesn’t rely on her logging in every day or sending emails
Instead of wondering where her next project is coming from, Lauren now has a predictable rhythm: discovery calls happening regularly, new leads warming up each week, and fresh client work filling her calendar without last-minute scrambling.
So, was Lauren’s money well spent?
Yeah, Lauren go the 2 hours/week package. That means, over 3 months, she spent ~$4,200 with me. Was it worth it?
Hell yeah, it was. She got 3 clients. At her rates, that’s about $36,000 in revenue over the next 6 months from clients she only got because I was handling her outreach. That’s 8x her initial investment!
And that’s if those clients only stick around for 6 months! Not to mention all of the potential clients she’ll get in the future if she keeps following up with the 84 other warm leads already in her pipeline from my efforts.
Ready to Get Clients Without Burning Out?
If your freelance business could use a steady stream of leads—without spending all day pitching—Grab the Free Get Clients Guidebook or let me get the clients for you!
I’ll help you get your own resilient client pipeline up and running – no cold pitching meltdowns necessary (trust me, we’ve all been there).