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Tags
DFY Websites
Who
Sarah Kendal is a wellness-focused copywriter with genuine chronic illness experience.
And, fun fact, I was her maid of honor! Me and Sarah actually met back in 2016 when we both worked at Starbucks. (we’ve come so far!)
When
We kicked off in early June 2025 and wrapped the project in just 8 weeks—launching her brand-new site in the first week of August.
Package
Sarah chose the Premium Website Package with a few add-ons. But she wanted to keep things as simple as possible, so she opted out of using Super. I made her whole website exclusively in Notion.
Her Premium Package included:
- A homepage that introduces her and her services
- One page for each individual service she offers
- A blog to showcase her newsletter and holistic health journey
- A portfolio to display her work
- A dedicated contact page
- High-converting copy written for every page
- Custom graphics designed for every page
- A mobile-friendly, SEO-optimized layout
- A built-in contact form and booking links
- 10+ custom graphics designed in Canva
- A clear, strategic structure that guides visitors to take action
- Easy editing in Notion (with instructions!)
- 1 round of revisions before launch
She also added on:
- Hand-drawn water color icons
- Portfolio Setup
- Scheduling Integration
- Brand Design
- Brand Voice Guide
- Brand Style Guide
Here’s how her website turned out:
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Here’s the visual branding work I did behind the scenes:
