Find Your Freelance Niche

TL;DR

I went from relying on Upwork for $99 blog posts to getting clients on my own and earning $700+ per blog.

But before I could do that, I needed to find my niche.

So, in this free workshop, I'll show you 3 ways to find your niche.

Resources from this workshop:

Watch the replay:

Lesson Recap:

How to Find Your Freelance Niche

Finding your niche is one of the most powerful ways to make freelancing easier, more profitable, and more sustainable. In this workshop, Rachel breaks down what a niche actually is, why it matters, and how to pick one without overthinking it to death.

What Is a Niche, Really?

Your niche is your specialty. It’s what you want to be known for — and who you want to work with.

It could be:

An industry (like tech, wellness, outdoor, finance)
A service (email marketing, SEO, UX copy, etc.)
A type of client (startups, coaches, nonprofits)
A mission or value set (sustainable brands, mental health orgs, women-led startups)

Some examples:

Copywriter for outdoor brands
Community content writer for tech startups
Email copywriter for coaches
Brand strategist for family-focused brands
SEO writer for insurance companies

You can niche by industry and service, but don’t overcomplicate it. Start with clarity, not complexity.

Why You Need a Niche

Having a niche helps you:

Get hired faster (people get what you do)
Streamline your outreach and marketing
Build trust faster with ideal clients
Charge more as a specialist
Create reusable systems and portfolio pieces

You don’t have to niche forever, but niching down early helps you get traction and build a reputation.

Step 1: Brainstorm From Experience + Curiosity

Use these 3 prompts to generate niche ideas:

Hobbies or interests you love
Work experience (only the jobs/tasks you liked)
Topics you’re currently learning about

Then: Star the ones that excite you most. Pick 1 to focus on for validation.

Your niche doesn’t have to be forever. It just has to be enough to get you started.

Step 2: Validate Your Niche

Use the workbook (or a doc) to explore:

What types of businesses operate in this niche?
What products/services do they offer?
Where do their customers hang out online?
What marketing do they already use?
What challenges are they facing?
Where is the money flowing?

If your niche:

Drives revenue for the client
Has companies that regularly hire freelancers
Offers recurring work
Has growth funding or active marketing budgets
Needs subject matter knowledge (that you can learn or already have)

...then it’s likely a good fit.

Step 3: Define the Target Audience

This part makes your marketing and client work easier. Use the 10 questions in the workbook (or your own version) to clarify:

Who are these clients talking to?
What are their values, frustrations, goals?
What platforms and communities do they hang out in?

Bonus: You can copy/paste this section into ChatGPT to help you brainstorm!

Step 4: Write a One-Sentence Niche Summary

Use this format: I write [TYPE OF CONTENT] for [TYPE OF CLIENT] so they can [GOAL].

Examples:

I write SEO blogs for edtech companies so they can rank in search and earn trust.
I write sales emails for coaches so they can grow their launches without burnout.

FAQs Recap

Can I have more than one niche? Yes — eventually. But start with one until you have systems, strategy, and portfolio pieces in place.

How long should I test a niche before pivoting? Try:

3+ sample pieces in your portfolio
1–3 months of consistent outreach
Sharing content or case studies publicly

If you’re still not getting traction, then consider pivoting.

What makes someone an expert in a niche?

3–5 portfolio pieces or clients
Knowledge of the industry’s lingo, challenges, and audience
Confidence in speaking to that audience’s goals + pain points

Next Steps

Download the Free Niche Workbook
Join Pop Club for niche validation, feedback, and client-getting support
Book a 1:1 Coaching Session if you want help clarifying your niche fast

TL;DR: Your niche is not a tattoo. It’s a tool. Use it to get traction. Adjust as you go. Freelancing is an experiment. Your job is to try things, learn from them, and evolve.

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