How to Tune Your LinkedIn Feed for Better Connections (and Better Clients)

Publication Date

October 24, 2025

Summary

With a few intentional steps, you can turn your LinkedIn feed into a space that reflects your goals, your interests, and the business owner you’re becoming.

How to Tune Your LinkedIn Feed (and Train the Algorithm)

When you’re new to LinkedIn — or haven’t built a strong network yet — the platform doesn’t exactly see you. You have no real community and minimal search visibility.

When your network is still small, the algorithm leans heavily on who your connections are interacting with. That means you’ll mostly see posts from 1st-, 2nd-, or 3rd-degree connections — basically, your people and their people.

Here are my five simple, repeatable strategies to help you find better people and better content (without relying solely on the algorithm).

1. Go Straight to the Source

If there’s someone whose content you vibe with (maybe even me? idk lol), check out who they follow. You’ll often find a goldmine of like-minded creators that way.

You can also ask them directly. Send a message or drop a comment like,

“Hey, I love your posts — who are your favorite people to follow here?”

People love sharing their go-to creators, and this kind of curiosity builds connection without the awkward small talk.

⚡️ Pro tip: Start with people whose values and tone align with the kind of community you want to build.

2. Keep Your Own “People I Like” List

I use my Notes app to track folks whose posts I actually want to see. Once a week, I spend 30 minutes checking out their profiles and clicking on “Activity” to engage with their latest stuff.

This helps you break free from whatever the algorithm decides to show you — and ensures you’re seeing content that genuinely inspires you.

Pro tip:

Start with 5 people
Grow over time
Ask ChatGPT to shuffle the list quarterly so you don’t get stuck in an echo chamber

This tiny system keeps your feed fresh and your engagement intentional.

3. Join LinkedIn Groups

LinkedIn Groups are a low-effort, underrated way to expand your visibility and discover new voices outside your immediate network. Most people don’t post much in groups. But the groups serve as a list of people who have similar interests to you that you can connect with.

Bonus: Posts from fellow group members are more likely to show up in your feed — even if you’re not connected.

Look for groups that match your goals (e.g., “Freelance Writers Collective,” “B2B Content Marketers,” or “Women in Business”).

4. Engage Strategically During Your Getting Clients Routine

If you’re tracking your outreach (like I teach inside the LinkedIn Challenge), use that list to guide your engagement.

Interact with your ideal clients’ posts, comment thoughtfully, and build relationships over time.

Think of this as active listening on social media — you’re showing up in their world, learning their needs, and establishing trust long before you pitch anything.

Engagement ≠ random likes.

5. Grow Your Network with Intention

Yes, more connections can mean more noise — but only if you’re connecting without purpose.

Inside my programs, I teach exactly how to build a magnetic network that reflects your goals without burning out.

A few quick reminders:

Introduce yourself after you connect to build a genuine network
Focus on people in your target niche or industry and peers (other people doing what you want to do)
Interact with the content you want to see more of – seek it out on your own outside of your news feed if you need to

Intentional growth = a smarter algorithm.

TL;DR

The LinkedIn algorithm might be meh, but you can train it — and even work around it.

You don’t need to wait for great content (or clients) to find you. With a little strategy and a few solid systems, you can decide what shows up in your feed.

You deserve a feed that’s comfortable and actually reflects the marketer and business owner you’re becoming.

FAQ: Tuning Your LinkedIn Feed

Why does my LinkedIn feed feel random or irrelevant?

When you’re new or not very active, LinkedIn bases your feed on your current connections and their interactions — not your interests. That’s why it can take time (and a few tweaks) to train it.

How long does it take to improve my LinkedIn feed?

You’ll notice small changes within a week if you engage consistently. After 30 days of intentional activity, your feed will feel completely different.

Should I unfollow people who post content I don’t like?

Yes — unfollowing or clicking “I don’t want to see this” sends strong signals to the algorithm about what content to deprioritize. You can stay connected but still mute noisy or off-brand content.

What’s the best daily habit for a better LinkedIn feed?

Spend 10 minutes commenting meaningfully on 3–5 posts from people you actually want to know. Engagement builds visibility, shapes your feed, and builds trust faster than posting alone.

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