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If you want a freelance business that actually supports your lifestyle (instead of draining the life out of you), you need to start thinking like a business owner – not an employee
The MeltzerSeltzer Team
Still spending hours a day applying for freelance gigs on LinkedIn? Waiting for job alerts, scrolling endlessly, and getting lost in a sea of hundreds of applicants?
I’m not here to tell you that it can’t work – but I am here to tell you there’s a smarter, faster, more sustainable method.
If you want a freelance business that actually supports your lifestyle (instead of draining the life out of you), you need to start thinking like a business owner – not an employee. And that starts with how you get clients.
This Is Employee Behavior
Turning on job alerts. Scanning LinkedIn posts for freelance openings. Applying to gigs and hoping someone picks you.
Yes – someone does get hired that way. It could even be you. But the odds are slim, and the time investment is steep. This is not scalable or predictable.
What I’m really saying is: this is employee behavior.
If you're a freelancer, you're not just a service provider. You're a business owner.
You’re the Whole Business
Big businesses have:
- Sales teams
- Marketing departments
- Referral systems
- Repeat clients
- Inbound lead strategies
As a freelancer, you are the sales team. You are the marketing. You run the systems. But don’t panic – it’s easier than it sounds.
That’s why I created the Get Clients Guidebook. It gives you everything you need to run your own mini sales and marketing operation in just 30–60 minutes a day.
What’s Not Working (And Why)
🥵 I know freelancers who spend over 90 minutes a day:
- Digging through LinkedIn job alerts
- Commenting on every "hiring" post
- Applying to dozens of gigs from newsletters
They often don’t land a single client for months.
Meanwhile…
What Actually Works
I also know freelancers who spend just 30 minutes a day following the Get Clients Guidebook. Some of them had zero previous experience in writing, freelancing, or marketing – and still landed their first client within 21 days.
One freelancer I know has been in the game for 10 years. She was stuck applying to gigs every day. Last month, she switched it up – using my templates to reach out to people she was already connected with on LinkedIn.
- In just 1 week: 7 discovery calls
- In 2 weeks: fully booked through the next 3 months
Why? Because she stopped waiting for work and started getting clients like a business owner.
A Better Way to Get Clients
When you attract your ideal clients through:
- Low-pressure direct outreach
- Genuine connection (a.k.a. networking)
- Referrals and strategic visibility
…you stop relying on job boards, and start building a business with consistent leads from multiple channels.
This Is a Pep Talk, Not a Shame Game
I’m not here to shame you – I’m here to pep you up.
I want you to feel empowered, not overwhelmed. Because yes, you are in charge of your freelance business. But you’re also fully capable of doing this differently.
When you chase work through applications and job listings, you’re waiting and hoping someone chooses you.
When you take ownership of your outreach, you become the one doing the choosing.
And that’s where the magic happens.
Your Next Move
You don’t need to spend 90 minutes a day competing with hundreds of freelancers.
You need a repeatable system that helps you build genuine relationships and land discovery calls with your ideal clients – without burning out.
That’s what the free (yes, FREE) Get Clients Guidebook is for.
🧠 FAQ: Why This Works
What if I’m new to freelancing?
This approach still works – it just might take 3–6 months of consistent action. The guidebook gives you starter templates, outreach prompts, and a daily rhythm.
How much time does direct outreach to freelance clients take per day?
Just 30–60 minutes (or you can do it once a week for 1-2 hours). You’ll use that time to message people, post strategically, and follow up – without feeling spammy.
Do I need a website or fancy portfolio?
Nope. You can get started with a strong LinkedIn presence. And if you need help setting that up, check out my YouTube for a free tutorial or grab a LinkedIn Profile Critique.
What if I’ve tried direct outreach before and it didn’t work?
Chances are, you either didn’t stick with it long enough or didn’t have the right system. The Get Clients Guidebook walks you through how to make it feel natural and effective. It even has a suggested routine so you can stay consistent enough to make it work.
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