You Don’t Need to Be the Best Writer to Succeed as a Freelancer

Publication Date

September 5, 2023

Summary

Sharing a few truths that helped me grow a thriving freelance business—not because I’m the best writer out there, but because I’m a solid, dependable, client-first freelancer

The Truth About “Not Being the Best” from Rachel Ayotte

You might not be the best writer out there.

But you don’t need to be.

When I first started my freelance business, I was constantly comparing myself to other writers. Writers with:

Fancy journalism backgrounds
Years of in-house experience
Metrics that proved their words converted

I had imposter syndrome so loud, it nearly kept me from pitching.

Why would someone hire me when they could hire someone “better”?

But after almost a full year of full-time freelancing, I’ve learned this:

Clients don’t need “the best writer.” They need a partner they can trust.

What Actually Helped Rachel Ayotte Succeed

Of course, I produce good content. I’m proud of what I write!

But I’m pretty sure my clients don’t think my work is the single best piece of writing they’ve ever read.

And yet—I’m booked out, working with repeat clients, and on track to double my income from last year.

Here’s why.

1. Never Miss Deadlines

Seriously. Not once.

Clients know they can count on me to deliver what I promised, when I promised.

If I do need to adjust a deadline, I do it far in advance (at least 3 days) and communicate clearly when I’ll be able to get it to them.

2. I’m Easy to Communicate With

I follow up on time. I send clear, professional messages. I ask the right questions before getting started.

3. I’m Consistent

I invoice on the same date every month.

I aim for consistent turnaround times.

I make sure my clients always know what to expect from me.

4. I Care About the Work (and It Shows)

I genuinely like what I do. I’m curious. I’m upbeat. I always consider the strategy, even if I’m not the strategist. And I think clients can feel that. It creates trust—and makes working together easier and more enjoyable.

So If You’re Doubting Your Writing Skills…

Stop spiraling. Your voice doesn’t have to be perfect. You don’t need a Pulitzer. You don’t need to write like Ashlyn Carter or Alex Cattoni.

You just need to be:

Dependable
Clear
Kind
Curious

Clients want to work with someone who:

Makes their life easier
Delivers what they need
Communicates well
Doesn’t ghost, flake, or make things weird

If that’s you? You’re already miles ahead.

💬 FAQs About Freelance Writing Success (Even If You’re Not “The Best”)

Do I have to be the best writer to be successful as a freelancer?

Nope. Clients prioritize reliability, communication, and follow-through over perfection. Good enough and consistent beats perfect but flaky every time.

What if other writers have more experience than me?

Experience helps—but so do soft skills. You can stand out by being easy to work with, hitting deadlines, and showing genuine interest in your clients' goals.

There are businesses in every pricing and experience tier out there. There’s plenty to go around. Don’t compare yourself to someone 10 years in when you’re just starting out.

How do I deal with imposter syndrome?

Focus on what you can control: communication, clarity, and consistency. Keep showing up. Keep doing direct outreach. Confidence grows through action.

Can I still charge good rates if I’m not “the best”?

Yes! Value isn’t about flawless prose. It’s about solving problems. If you write what your client needs and make their job easier, you’re worth good money.

Where can I improve my writing skills over time?

Check out these great resources:

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