3 LinkedIn Post Templates That Help Freelancers Attract More Clients

Publication Date

September 13, 2024

Summary

These three LinkedIn post templates have helped me – and many of my coaching clients – book out their freelance services without feeling salesy or stuck.

1️⃣ The Availability Update

A simple, direct post that tells your network you’re open for business. It creates urgency while making it easy for people to take the next step.

Prompt:

🗓️ AVAILABILITY UPDATE!
I have room in my schedule to take on 2 [service type] clients starting [date].
Here’s what we can do together:
[Service aspect 1]
[Service aspect 2]
[Service aspect 3]
Ready to [CTA about service]?
Comment on this post, DM me, or shoot me an email at [your email] to get started!

💡 Add an image with your branding or service highlights to make it pop.

2️⃣ The Offer Post

Perfect for launching a service, productized offer, or seasonal promotion. This post gives your audience a clear sense of what they’re getting, who it’s for, and what to do next.

Prompt:

🎯 I’m offering a limited number of [service]
Here’s how it works:
[Step 1]
[Step 2]
[Step 3]
✅ [Optional: cost of the offer]
🤝 This is perfect for: [ideal client profile]
🔍 You can expect: [key results]
Want in? Drop me a comment or DM, or email me at [your email] to claim your spot.
——
P.S. I’m [your name] 👋 I help [audience] with [transformation you provide]. Would love to support you!

📸 Add a branded image or mockup of the offer, if you’ve got one.

3️⃣ The Story Teller Post (with Help from Claude or ChatGPT)

Sometimes you want something deeper—something narrative and emotional that helps your audience feel connected to your offer. That’s where AI can help you get started.

Use this prompt with Claude (or ChatGPT) to generate drafts you can tweak to sound like you:

Prompt to give Claude or ChatGPT:

I need to write 10 story-led marketing posts for my LinkedIn that target my ideal client.
My services are: [insert what you offer]
Here’s more about me: [about, background, personality]
Here’s more about my audience & how I can help them:
What’s their current reality?
What are they doing now that isn’t working?
What process would I take them through to get results?
What’s possible for them when they succeed?
Bonus: Here’s a sample of my writing so you can match my voice: [optional]

🛠️ Pro Tip: Use this to create a draft of content that tells a story, then edit it to add your own human warmth and emotion. Don’t forget to add your CTA at the end.

✅ Want to See Real-Life Examples?

I’ve used all three of these post types on LinkedIn – and so have many of my clients. And if you post using one of these prompts, tag me or send me a connection request – I’d love to support your post and cheer you on!

🧠 FAQ: Using LinkedIn to Book Freelance Clients

How often should I post on LinkedIn?

Aim for 2–3 times a week to stay consistent without burning out. Even once a week can build momentum if you’re strategic.

What kind of images should I include with LinkedIn posts?

Use branded graphics, screenshots of testimonials, or even just post text posts. Canva is your best friend here if you want to include images! You could even try gifs. I mostly do gifs and text posts, I’m too lazy to bring up Canva every time I post. I think I add it maybe once a month.

Do I have to write long posts to get engagement?

Nope. Short and clear often works better – especially if the CTA is obvious and the value is real. Experiment! Everyone’s audience is different! My audience loves long text posts, but my friend Elena has had better luck with Canva carousels. Others still see the best luck with a combination of medium-length posts and a gif!

What if I don’t have a huge audience?

That’s okay! Many freelancers land clients from posts with <50 likes. What matters most is that the right people see your content.

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