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No fluff, no filler – just nine proven post ideas that get seen, get shared, and (most importantly) help you connect with the people who actually hire.
The MeltzerSeltzer Team
Not sure what to post on LinkedIn to actually attract freelance clients? You’re not alone.
If you’ve ever stared at the blinking cursor trying to write a “client-attracting” post, these prompts will help. I’ve personally used them to grow my freelance business—and my coaching clients have used them to book high-quality, well-paying work.
No fluff, no filler—just nine proven post ideas that get seen, get shared, and (most importantly) help you connect with the people who actually hire.
1️⃣ Client Success
Pull excerpts from a recent portfolio project or case study and share a before-and-after story. Highlight real results and what made the work effective.
Tip: Keep it focused on outcomes and relatable takeaways for your ideal client.
2️⃣ Testimonial Post
Screenshot a client testimonial and share a short reflection: What results do you consistently help people achieve? Why do people love working with you?
This builds social proof and gives you a chance to reinforce your value.
3️⃣ Portfolio Highlight
Post your full portfolio but spotlight one piece—what it is, who it was for, and what you loved about it. This gives people an easy entry point to see your work without being overwhelmed.
4️⃣ Behind-the-Scenes Project Post
Give people a peek at something you’re currently working on—especially if it’s for an ideal client. Show your process, what you’re learning, or a sneak preview of the outcome.
Great for building connection and trust before the pitch.
5️⃣ Expert Jab
Call out something your ideal clients tend to avoid (like: "We’ll do the SEO later," "We don’t need a style guide yet," or “Copywriting doesn’t matter”). Offer insight, not judgment. Be kind and only call out bigger brands with a full team.
These posts start real conversations and position you as a helpful guide.
6️⃣ Expert Knowledge
Break down how most people do what you do wrong—and how your approach is better. This shows your depth and builds authority without sounding preachy.
7️⃣ Positive Examples
Flip it around: show how people are doing it right. Share good work you admire or best practices from trusted sources—and explain what makes them effective.
Ideal for building trust with thoughtful clients.
8️⃣ Your “Special Sauce”
Share a unique method, framework, or workflow you use in your work—something that sets you apart. Maybe it's the way you build strategy, manage clients, or write content.
9️⃣ Poll Posts
Polls can boost your reach when used strategically. Just make sure you’re asking questions your ideal clients care about (not other freelancers).
Here are two ready-to-use poll ideas:
- What do you hire freelancers for?
SEO Strategy
Content Writing
Copywriting
Other (comment your answer!)
- How do you prefer getting to know your contractors?
A 20-min discovery call
A questionnaire form
Referral
If you try out any of these post ideas, tag me! I’d love to see your work and support your content 💖
🧠 FAQ: Posting on LinkedIn to Attract Clients
How often should I post on LinkedIn?
Start with 2–3 times per week. Consistency matters more than frequency. Even once a week can work if you're showing up intentionally.
What if I don’t have any clients yet?
No worries! Use prompts like your special sauce, your own process, or “lessons from my first client project.” You can even showcase a personal project or mock portfolio piece.
Can I reuse these prompts in other places?
Absolutely. These post ideas work on Instagram, email newsletters, or even your blog.
How do I know if a LinkedIn post is working?
Look at comments, profile views, and DMs – not just likes. Client-attracting content isn’t always the most “viral,” but it brings in the right people.
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