Freelancers: Use These 9 LinkedIn Prompts to Get More Clients

Publication Date

September 20, 2024

Summary

No fluff, no filler—just nine proven post ideas that get seen, get shared, and (most importantly) help you connect with the people who actually hire.

1️⃣ Client Success

Pull excerpts from a recent portfolio project or case study and share a before-and-after story. Highlight real results and what made the work effective.

Tip: Keep it focused on outcomes and relatable takeaways for your ideal client.

2️⃣ Testimonial Post

Screenshot a client testimonial and share a short reflection: What results do you consistently help people achieve? Why do people love working with you?

This builds social proof and gives you a chance to reinforce your value.

3️⃣ Portfolio Highlight

Post your full portfolio but spotlight one piece—what it is, who it was for, and what you loved about it. This gives people an easy entry point to see your work without being overwhelmed.

4️⃣ Behind-the-Scenes Project Post

Give people a peek at something you’re currently working on—especially if it’s for an ideal client. Show your process, what you’re learning, or a sneak preview of the outcome.

Great for building connection and trust before the pitch.

5️⃣ Expert Jab

Call out something your ideal clients tend to avoid (like: "We’ll do the SEO later," "We don’t need a style guide yet," or “Copywriting doesn’t matter”). Offer insight, not judgment.

These posts start real conversations and position you as a helpful guide.

6️⃣ Expert Knowledge

Break down how most people do what you do wrong—and how your approach is better. This shows your depth and builds authority without sounding preachy.

7️⃣ Positive Examples

Flip it around: show how people are doing it right. Share good work you admire or best practices from trusted sources—and explain what makes them effective.

Ideal for building trust with thoughtful clients.

8️⃣ Your “Special Sauce”

Share a unique method, framework, or workflow you use in your work—something that sets you apart. Maybe it's the way you build strategy, manage clients, or write content.

9️⃣ Poll Posts

Polls can boost your reach when used strategically. Just make sure you’re asking questions your ideal clients care about (not other freelancers).

Here are two ready-to-use poll ideas:
What do you hire freelancers for?
SEO Strategy
Content Writing
Copywriting
Other (comment your answer!)
How do you prefer getting to know your contractors?
A 20-min discovery call
A questionnaire form
Referral

💬 Want More?

If you want examples of these posts, I’ve got ‘em! I just didn’t have time to include them all here (because I post a lot on LinkedIn). But if you reply to the newsletter or drop me a message, I’ll round them up and include them in next week’s edition of The Fizz.

And if you try out any of these post ideas? Tag me! I’d love to see your work and support your content 💖

🧠 FAQ: Posting on LinkedIn to Attract Clients

How often should I post?

Start with 2–3 times per week. Consistency matters more than frequency. Even once a week can work if you're showing up intentionally.

What if I don’t have any clients yet?

No worries! Use prompts like your special sauce, your own process, or “lessons from my first client project.” You can even showcase a personal project or mock portfolio piece.

Can I reuse these prompts in other places?

Absolutely. These post ideas work on Instagram, email newsletters, or even your blog.

How do I know if a post is working?

Look at comments, profile views, and DMs—not just likes. Client-attracting content isn’t always the most “viral,” but it brings in the right people.

Looking for something else?

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