Ready-to-use AI prompts for writing your LinkedIn headline and About section — just paste, answer the questions, and edit the output into your own voice.
20 mins
These prompts are designed to help you write your LinkedIn headline and About section using any AI tool — Claude, ChatGPT, or whatever you prefer. They work the same way regardless of which tool you use.
How to use these prompts:
- Copy the prompt and paste it into your AI tool of choice
- The AI will ask you a series of questions — answer them as specifically and honestly as you can. The more detail you give, the better the output
- Take what it gives you and edit it in your own voice before you publish — AI is a starting point, not a finished product. Nothing goes on your profile without a human pass
Not sure what your headline or About section should look like? Head back to the LinkedIn lesson [link to come] for templates and examples before you run these prompts.
Headline prompt
I want to craft a LinkedIn headline that stands out, attracts potential clients, and gets me booked consistently.Please follow these guidelines when creating my headline:
Clarify my role and expertise: Start by stating my current role or freelance focus in a descriptive way that highlights my niche or area of expertise. For example, instead of just "Freelance Digital Marketer," something like "SEO Strategist & Content Consultant | Helping SaaS Brands Rank and Convert."
Showcase my value proposition: Communicate the unique value I bring by including 1–2 skills or results I deliver for clients. For example, "Email Strategist | Builds Sequences That Convert" or "Brand Voice Specialist | Helps Companies Sound Like Themselves."
Incorporate keywords: Use industry-specific keywords that enhance my profile's searchability and make it easier for potential clients to find me.
Keep it short and structured: Use the full character limit wisely but keep it concise. Use vertical bars (|) to separate keywords and avoid unnecessary filler words.
Follow this format:
- Current status (e.g., "Freelance SEO Strategist | Remote | Open to Projects")
- 2 skills or keywords (e.g., "Content Strategy | Organic Growth")
- 1 industry keyword (e.g., "SaaS" or "Outdoor Brands")
- 1 big accomplishment if applicable (e.g., "Helped Clients 3x Organic Traffic")
- 1 big name or niche if applicable (e.g., "Specialist for B2B Tech Brands")
Please ask me the following questions to gather the information you need, then draft a headline that follows these guidelines and aligns with my freelance business goals:
- What is my freelance role or niche?
- What are the 1–2 skills or outcomes I'm best known for?
- What specific industries or types of clients do I specialize in?
- Do I have any notable achievements, results, or metrics that stand out?
- Have I worked with any recognizable brands, clients, or in specific niches?
- How do I want my tone to come across — professional, approachable, creative, something else?
About section prompt — if you're newer or haven't had clients yet
Please use this template to help me write my LinkedIn About section:I'm a freelance [your service] specializing in [services] for [niche].
I've worked with [anyone you've worked with — omit this sentence if none].
[SERVICE YOU OFFER] [Elaborate about this service]
[SERVICE YOU OFFER] [Elaborate about this service]
[SERVICE YOU OFFER] [Elaborate about this service]
Experience: [Your relevant background]
About Me: [A little about you as a person]
Send me an email: [your email] Or learn more here: [your portfolio or website link]
Please ask me the following questions to gather the information you need, then write my About section based on my answers, what you know about my ideal clients, and this template:
- What services do you offer?
- Can you describe those services as though you were talking to your ideal client?
- Who is your ideal client?
- What is your niche?
- What companies or clients have you worked with, if any?
- How much experience do you have as a freelancer?
- How much experience do you have executing these services?
- What's your email address?
- What's your portfolio or website link?
About section prompt — if you have clients and results to share
Please use this template to help me write my LinkedIn About section:I'm [your name] — a freelance [your service] specializing in [your niche].
As a [your service] for [adjective] companies in [niche], [any other relevant experience]...
I know what you're dealing with:
- [pain point your ideal client faces]
- [pain point]
- [pain point]
You're [how they're wasting time or money] when you have a million more important things to do.
What's more? [Another problem they have]. [The consequence of that problem].
If there's someone who can make things easier and nail it on the first try — it's me.
—
I've delivered [what you've done] for the best in [your niche]. And I've been doing it for [# of years].
- I've [accomplishment]
- I've [accomplishment]
- I've [accomplishment]
My superpower is helping [type of business] [what you help them achieve] with [adjectives] [your service].
There are a lot of freelancers out there. But you'll never find another like me.
Because when it comes to [your superpower], no one does it better.
—
TESTIMONIALS: [testimonial] [testimonial] [testimonial]
ARE YOU DONE STRUGGLING WITH [THEIR PROBLEM]?
Do you have a backlog of [your service] that needs the help of a pro?
I'm the person (and results) you've been wishing for.
Shoot me an email: [your email]
Please ask me the following questions to gather the information you need, then write my About section based on my answers, what you know about my ideal clients, and this template:
- What services do you offer?
- Can you describe those services as though you were talking to your ideal client?
- Who is your ideal client?
- What is your niche?
- What companies or clients have you worked with?
- How much experience do you have as a freelancer?
- How much experience do you have executing these services?
- Do you have testimonials you'd like to include?
- What's your email address?
- What's your portfolio or website link?