Nope. This challenge is built around connection — not content. If you want to post, great! But it’s completely optional. You can get clients without becoming a LinkedIn thought leader.

That’s why we’ve built in a two-week regroup buffer. Every resource is also yours to keep forever — so you can always come back when life life’s better.

Plus, if you want to join in on the accountability and coworking of a future cohort it’s only $75. I’ll be running this program multiple times a year.

If you know your service and who you want to work with, yes. If you’re still figuring out your niche, services, rates, etc. you may want to start with 1:1 Coaching first.

Most folks spend 1–2 hours a week on the Challenge. You can break that up into short sessions or batch it during coworking calls. The system is designed to be flexible and ADHD-friendly — not another “daily habit” you’ll forget (or get sick of) by Week 2.

Good news: you don’t have to pitch yourself at all. This challenge will show you how to connect with potential clients in a way that feels natural, respectful, and non-cringe. You won’t be cold pitching at all.

Not every niche thrives on LinkedIn — this challenge is best suited for freelancers targeting industries that are active on the platform.

You’ll get the most out of this challenge if your ideal clients are in:

• Tech, Finance, or Startups
• Marketing, Branding, or Sales
• HR, Career Coaching, or Leadership Development
• Healthtech, Mental Health, or Wellness
• Legal, Compliance, or Cybersecurity
• Education, E-Learning, or Coaching
• Sustainability, Real Estate, or Supply Chain
• Creative Services (design, copywriting, video, etc.)
• AI, Data, or Automation
• Parenting
• Health & Fitness

Not ideal for:

• Hospitality
• Fashion, Beauty, or Lifestyle (I’ve seen success with this one, but it’s a toss up!)
• DIY or Home Decor
• Food & Beverage
• Weddings or Events
• Astrology or Spirituality
• Pet Care & Training (This one’s a wild card! Some people have success, some don’t.)

This method works best for service providers like:

• Freelancers: writers, designers, developers, strategists, researchers
• Consultants: marketing, branding, PR, ops, sales, HR
• Fractional folks: CMOs, COOs, CTOs, Heads of Content, Growth, or People
• Specialists: SEO, content marketing, paid ads, UX, email marketing, data

Basically, if you sell a done-for-you or strategic done-with-you service — and your dream clients are on LinkedIn — this will work great for you.

But it doesn’t work super well for:

(These titles can really benefit from content marketing on LinkedIn but most people don’t appreciate DMs from these types of people in my experience.)

• Coaches (especially if your offer is 1:1 personal coaching or group coaching programs)
• Product-based businesses or course creators selling to consumers
• Creative entrepreneurs in lifestyle spaces (like spirituality or fashion)

If you’re not sure whether this is a fit, send me a DM — I’ll give you my honest take. 💜

It depends on your account… some people (like me) have legacy accounts (I’ve been using LinkedIn actively since 2012 – thanks to my old political career). But if your account is newer or you have fewer than 500 connections right now, you might benefit from a subscription.

Why? Because LinkedIn uses your “social selling index” to determine how many connection requests you can send and the search results you can see.

I’d recommend trying the first 4 weeks of the challenge and, if you’re running into problems, upgrading to LinkedIn Premium Career. It’s $30/month and it’ll make a massive impact on how efficient you can be with this system.

You do not need LinkedIn Sales Navigator. It’s super expensive and honestly not that helpful in this workflow for how much it costs. Premium Career is plenty.

If you can’t afford Premium, you can apply for the LinkedIn for Journalists program to get a one-year subscription for free. If you’ve never signed up for Premium, you should also be able to get a free 30-day trial!