Here are 10 questions to help you define the target audience for your niche.
Finding your target audience will help you write better for the niche, validate that the niche is viable, and make it easier to market your services to your ideal client.
Knowing the target audience for your niche will also help you stand out to potential clients. It sets you apart from your competition and makes the path to positioning yourself as an expert clear. When you know your clients' target audience, you can sell your services with ease because you can speak their language
Your target audience should be a specific group of people or a specific person who would be interested in the products, services, brands, etc. that you just brainstormed.
Ask yourself these questions to find your target audience:
1. Demographic:
Consider their Age, gender, where they live, and relationship status.
2. Career:
Where might they work? What's their profession? How much money do they earn?
3. Hobbies & Interests:
What are their hobbies? What do they like to consume on social media? What TV shows and movies do they watch?
4. Information:
Where do they get their news? Which social media platforms do they use? Which streaming platforms? How do they communicate?
5. Values & Mindset
What's their mindset? What's important to them?
6. Pain Points:
What do they struggle with the most in regards to your niche?
7. Challenges
What other challenges might they be facing in life? How might that affect their habits and purchasing decisions in regards to your niche?
8. Serve
How can you serve this audience to help them with those challenges and pain points?
9. Objections
What might be their biggest objections in regards to your niche and the services or products your niche sells?
10. Influence
Who do they look to for influence? Who do they like, know, and trust?
