Chapter
How to Actually DO the Services You Sell
Experience
Just Starting Out
Format
ChecklistGuide
Lesson Description
A quick checklist you can follow to optimize your blog posts.
Suggested Order
Tags
SEOBlog WritingContent Marketing
Est. Time to Complete
Primary keyword Use phrase in title, intro, and naturally throughout at least a few
times per article (+ meta title and description)
Meet user intent - Answer the search query in the intro (quick summary so readers
know they’re in the right place)
Write helpful content If someone is reading on this topic, what do they want to
read? Share helpful info, including relevant examples. Leave out irrelevant fluff.
Include AI overview info If there’s an AI overview, include at least a few of the
points you see there
FAQs - Great for additional helpful info, especially if you need to increase word-count.
Google your keyword and look at questions from People also ask section
Visuals - Include engaging, helpful visuals (e.g., screenshots, graphics, videos, etc.)
Links - Include internal and external links
Request indexing - When article is published, request indexing via Google Search
Console
I cover all of this plus more in my SEO blogging course!