More Letter of Introduction (LOI) Templates

Chapter

Getting Clients

Est. Time to Complete

2 mins

Experience

Just Starting OutBooked My First 3 ClientsGrowing & Scaling

Format

Template

Lesson Description

More templates to try for your letters of introduction on LinkedIn, other social media, and email.

Suggested Order

🚨 If you haven't already, head to the Get Clients Guidebook BEFORE using these templates!!

Letters of Introduction Templates

These letters of introduction are tailored for LinkedIn. You can use these same templates for other social media platforms as well, though. Some platforms, like Instagram, will allow more characters than this if you'd like to expand.

You can use the same concepts for email, too! Just make the LOI longer by adding 2 sentences about you and what you do to the end. Then, link 2-3 relevant portfolio pieces after your signature. Find emails using Hunter.io and the person's full name. Head to the "cold pitching" chapter for other ways to connect with clients via email!

Be sure to replace everything in [ ] with your own info!! If you see "OR" make sure to choose either the top or the bottom option, not both!!

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The first message

Cold outreach with a connection in common:

Hi [name]

I noticed we're both connected with [name of connection]. How do you know [pronoun]? I also work in the [industry/niche] as a freelance writer!

I noticed we're both connected with [name of connection]. Judging from your role at [company], we might be able to help each other out. Let me know if you'd like to connect sometime to talk shop!

Cold outreach without any connections in common:

Hi [name]

I came across your profile after seeing your post about [topic they posted about]. Interesting stuff...

what's your take on [related topic]?

[compliment about blog post]

Note: When I'm working on content writing for clients, if I reference any blog posts, come across a helpful resource, or feature something that someone else created, I always go and connect with them using a message like this!

Someone who writes in your niche that would be a good connection but maybe not a client:

Hey [name]

I saw your recent post on [name of where you saw post]. The way you wrote about [subject] was [adjective]. I'd love to connect with you!

Note: This one is great for the same purpose as above.

To someone who recently secured a new role:

Hi [name]

I'm a freelance [niche] writer. I read about your new role (congratulations!) at [company] and I thought I'd get in touch to see if you'd like to connect here on LinkedIn.

Note: this can be used for cold outreach or warm outreach (like if you've already connected with someone else at that company)

To someone who recently viewed your profile:

Hi, [name]. I noticed that you took a look at my profile; would you like to connect?

Note: Every single time I send this message to someone who viewed my profile they end up asking to schedule a discovery call with me. It's worth the little effort and LinkedIn will let you know that someone viewed your profile!

To a manager of an org you want to work with:

Hi [name]

My name is [your name] and I am a freelance writer specializing in producing [niche] [service] for sites like yours. I've been enjoying the [service type] on [website name] and I was wondering if you'd like to connect.

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