A curated list of the best resources for freelance digital marketers — organized by service type, with courses, newsletters, communities, YouTube channels, and tools for copywriting, email marketing, SEO, branding, Notion, and AI.
* = paid resource
General Digital Marketing
Courses & Certifications
→ HubSpot Academy — free courses and certifications in content marketing, email marketing, SEO, and more; one of the best free resources out there and constantly updated (free)
→ Grow With Google — free digital marketing and e-commerce courses from Google, including SEO and analytics (free)
→ LinkedIn Learning — courses on copywriting, content marketing, SEO, branding, and more; one month free to start (* I did as much as I could in 1 month and cancelled before I got charged 😅)
Newsletters & Blogs
→ Marketing Examined by Alex Garcia — one of the best marketing newsletters out there; the welcome series alone is worth signing up for; covers digital marketing, SEO, and copywriting
→ Content Marketing Institute — research, articles, and resources on content strategy and marketing; great for staying current on the industry
Copywriting
Courses & Books
→ VeryGoodCopy by Eddie Shleyner — one of my favorite copywriting resources on the internet; his newsletter is free and packed with micro-lessons on writing and persuasion; he also has a book (Very Good Copy) and a course called Transformational Landing Pages if you want to go deeper (* for course and book)
→ Ashlyn Writes by Ashlyn Carter — conversion copywriter and marketing strategist with a free newsletter and amazing free YouTube videos. SHe also offers copy templates in her shop (The Copy Bar), and a signature course called Copywriting for Creatives — great for learning brand messaging, website copy, and sales pages (* for course and templates)
→ The Copy Posse by Alex Cattoni — great free content on YouTube and social media covering copywriting fundamentals, sales pages, and more; also has paid courses (* for courses)
→ Liz Wilcox — simple, affordable workshops and templates for email marketing, launches, and sales pages; even has a free welcome sequence template (mix of free and paid)
Communities
→ Superpath — a community and membership for content marketers; great for learning, networking, and staying current on content strategy (*)
Email Marketing & Strategy
Courses, Memberships & Resources
→ Liz Wilcox's Email Marketing Membership — $9/month gets you a new email template every week plus access to her full library; one of the best deals in online marketing education if you're offering email services (*)
→ Really Good Emails — a huge library of real email examples for inspiration and learning (free)
→ Litmus Blog — helpful articles on email strategy, design, and deliverability; sign up for their newsletter for regular updates (free)
→ CoSchedule — free marketing blog plus a headline analyzer and email subject line tester (free)
→ The Dinner Party Strategy by Val Geisler — Val is one of the best email strategists out there; her teardowns and resources will teach you how to audit emails and build phenomenal welcome sequences (*)
SEO Strategy & Content Writing
Courses
→ Polly Clover's SEO Blogging Course — a start-to-finish roadmap for writing SEO-friendly blog posts; highly recommend this one, especially if you're offering content writing or SEO services; Polly is also a Pop Club alum (*)
→ Ahrefs Blog & Free SEO Course — one of the best free SEO resources on the internet; their blog covers everything from keyword research to link building (free)
Tools & Blogs
→ Semrush Academy — free SEO and content marketing courses with certificates; especially useful for learning keyword research and content strategy (free)
→ Keysearch Tutorials & SEO Crash Course — Keysearch is an affordable keyword research tool and their free learning resources are genuinely great; the SEO Crash Course covers everything from basics to advanced keyword research strategies, and the tutorials teach you how to use the tool itself (tutorials free / tool *)
Branding
Resources
→ Promptlates by Jess Jordana — copywriting templates from an experienced copywriter to help you have a strong starting point for branding and copy projects; great if you're newer to copywriting (*)
→ The Brand Archetype Guide — free reference for understanding brand archetypes; useful when building brand voice guides for clients (free)
Notion (for freelance business management)
→ Notion Academy — Notion's official free learning hub with structured courses and badges; you can also earn a paid certification if you want to offer Notion consulting as a service (free badges / * for certification)
→ Thomas Frank Explains — the largest Notion education channel on YouTube with 230k+ subscribers; free tutorials on everything from beginner basics to advanced databases and formulas; he also runs his entire business in Notion so it's very practical (free)
→ Marie Poulin on YouTube — Notion expert and creator of Notion Mastery; great for freelancers and solopreneurs who want to build real systems, not just pretty dashboards (free)
AI Tools for Freelancers
→ Eliot Prince on YouTube — step-by-step tutorials on AI tools like ChatGPT and Claude, with a focus on practical workflows and saving time; great if you want to actually learn how to use AI in your day-to-day work (free)
→ Eliot Prince's Newsletter — weekly AI walkthroughs and 150+ AI recipes; useful for staying current on what tools are worth using (free)