Perfect Sales Page Template

OUTLINE:

• The Header Section
• Short & Punchy Testimonial
• The Problem Section
• The Possibility Section
• The Intro
• The Product Section
• The Bonuses Section
• Testimonials
• The Bio Section
• The Self-Identify Section
• Testimonials
• The Refund Policy Section
• The Frequently Asked Questions Section
• The Wrap Up Section

TEMPLATE

(h1) WRITE A bold-but-true HEADLINE THAT GETS THEM TO SELF-IDENTIFY AS NEEDING YOUR OFFER

(h3 or h4) SUBHEADLINE THAT ADDS A LITTLE MORE INFO

{BUY BUTTON} ← write some clever copy!

(paragraph or graphic) optional short testimonial that really gets at the heart of what you do [or] shows that what you do truly makes some aspect of life simpler

(h2 or h3) THIS HEADLINE INTROS THE ISSUE/WHAT’S NOT WORKING/BAD-BUT-TYPICAL ADVICE

(paragraph) A few sentences on how you agree that it’s hard. And I know you’ve already [share a few issues they’ve come up against already]/things they’ve tried/how they feel when they try it]

• Issue one
• Issue two
• Issue three

(paragraph) But I am here to help [DO THIS] thing in [THIS WAY THAT’S SIMPLER/EASIER/MORE HELPFUL.]

Even with…

List 4-6 obstacles your perfect buyer has stacked against them right now that keeps them from solving their issue

This is where customer research comes in. Check YouTube, Reddit, FB groups, and IG comments if you can’t personally get on Google Meet or something w/ people.

You can get inspiration from your homepage and about page, but make sure the issues you describe are specific to the exact problem you’re trying to solve with this product for these exact people.

{BUTTON HERE}

(h2) HEADLINE WHERE WE SHOW THEM WHAT LIFE COULD LOOK LIKE WITH OUR HELP/SOLUTION

(H3) Ideal scenario #1

(paragraph) 2-4 sentences on something your perfect customer wants (and that you’re solution will help move them closer to)

(H3) Ideal scenario #2

(paragraph) 2-4 sentences on something your perfect customer wants (and that you’re solution will help move them closer to)

(H3) Ideal scenario #3

(paragraph) 2-4 sentences on something your perfect customer wants (and that you’re solution will help move them closer to)

(paragraph or h3) This is all possible. And it’s why I created [MY SOLUTION/NAME OF PRODUCT/MY FRAMEWORK].

(H3) INTRODUCING

(H1 or H2) NAME OF PRODUCT/PROGRAM/SERVICE

(paragraph) This is a [TIMEFRAME] to achieving [THIS BIG RESULT THEY WANT]

It’s not just a [THIS]. But also a [THIS THING THAT SETS THE PRODUCT APART FROM SIMILAR OFFERS AND SHOWS OFF YOUR EXPERTISE].

Join and after [THIS TIME], walk away with [THIS INCREDIBLE BIGGEST DESIRE AND RESULT OF YOUR OFFER].

(bold paragraph or h3 or h4) Here’s what’s included:

{image}

(h3 or h4) MODULE 1/COMPONENT ([$VALUE])

(paragraph → with bullets) Now list out each module or component of your offer

Each section should have a few bullet points or 2-3 sentence description of the module/component, why it’s included, and/or how it will help the customer towards the promised result.

The section can vary in length.

{image}

(h3 or h4) MODULE 2/COMPONENT

(paragraph → with bullets) contents

{image}

(h3 or h4) MODULE 4/COMPONENT

(paragraph → with bullets) contents

(h2) BONUSES

(h3 or h4) NAME OF BONUS ([$XX] value)

(paragraph) 2-3 sentence description of bonus and why/how it adds value to the product itself

(h3 or h4) NAME OF BONUS ($XX)

(paragraph) 2-3 sentence description…try to really put yourself in their shoes and envision how they will use this bonus in conjunction with your product

(h3 or h4) NAME OF BONUS ($XX)

(paragraph) 2-3 sentence description of bonus…some examples of bonuses are time-saving, extra support,

1 - 2 TESTIMONIALS HERE THAT SHOWCASE HOW ASPECTS OF THE COURSE HAVE HELPED YOUR STUDENTS

(YOU KNOW, BECAUSE YOU JUST SHOWED OFF ALL THE ASPECTS OF THE COURSE)

HEY! [YOUR NAME here]. {picture of you}

(h3, h4, or paragraph) Can I be honest with you?

(paragraph) I got into [THIS BUSINESS] during [THESE DETAILS ABOUT HOW YOU GOT IN THE GAME YOU’RE IN]. And I [ACCOMPLISHED THESE THINGS].

But then I started to notice [THIS PATTERN].

So I went all in and [STARTED THIS OTHER THING THAT HAS NOW LED ME DOWN THE PATH OF CREATING THIS PRODUCT].

[X-TIME] later, [THIS REALLY AWESOME RESULTS HAPPENED].

And now? I want the same for you.

That’s why I created [THIS PRODUCT]. (optional addition) And why I did [THIS, THAT, AND THE OTHER] (in regards to creation.)

Let’s do this, [FRIEND/WHATEVER YOU CALL YOUR PEOPLE].

(h2) HEADLINE THAT TELLS YOUR CUSTOMER TO SLOW THEIR SCROLL AND DOUBLE CHECK THAT THEY SHOULD BUY THIS

You can make this two columns side-by-side!

(h3, h4, or paragraph bolded) You should definitely [JOIN/PURCHASE/ATTEND] if…

• List out 3-5 bullets total
• [REASON]
• [REASON]

2-3 that describe the obstacles your ideal customer is facing right now that they want removed - A couple bullets on the TYPE of person that would really succeed from having your product

(h3, h4, or paragraph bolded) You might want to wait to [PURCHASE/ATTEND/JOIN] if…

• List out the same amount of bullets as the previous list (if possible)

This time the bullets should be about less-than-ideal folks. Do not be too condescending. It’s easy to do, but also reads as such so that’s not good, either. Be genuine. It can be hard to admit, but not everyone is meant to purchase your thing, so list out the people who shouldn’t

(h2) YOUR PERSONAL GUARANTEE HEADLINE

{some sort of guarantee image goes here}

(paragraph) I want to offer you a 100% risk-free guarantee.

When you join, you’ve got [#XX] days to decide if this purchase was right for you. If, within those [#XX] days, you [DO THESE THINGS YOU REQUIRE FOR A REFUND]…and still feel like this [PRODUCT TYPE] isn’t delivering on its promise, I will [REFUND POLICY].

Just send an email to [EMAIL ADDRESS] to let [me/my team] know.

That’s just the right thing to do.

(h2) YOUR FREQUENTLY ASKED QUESTIONS HEADLINE

(h3 or h4) COST OBJECTION QUESTION

(paragraph) This answer should be as long as it needs to be. Never dismiss price. Address it head on as it’s likely the biggest objection for the max amount of people reading your page. Share that you understand their concern. Then share how you think it will help them with whatever issues they’re facing. And how VALUABLE that is to them.

(h3 or h4) TIME OBJECTION QUESTION

(paragraph) Share with specific examples how you understand that they are busy. Discuss how you’ve built your product to accommodate for that.

(h3 or h4) QUALITY OBJECTION QUESTION

(paragraph) Give details on how you’re able to deliver quality work to them. This could be in the materials you use, the expertise you have, or what bonuses you’re offering to make up for any weaknesses in the offer.

(h3 or h4) OBJECTION AGAINST YOU/YOUR CREDENTIALS QUESTION

(paragraph) Discuss in further detail your credentials and why they made you the perfect person to create this product AND the perfect person to serve XYZ type of person (aka them!!)

(h3 or h4) NOT SURE WHAT’S INCLUDED QUESTION

(paragraph) List out what’s included with a little bit of the why behind it. Include intriguing bonuses.

(h3 or h4) I NEED MORE CONVINCING THAT THIS IS FOR ME QUESTION

(paragraph) Dig deeper into the obstacles and hardships this person is facing because they have not tried your solution. Describe what life would look like if they went with your product and invite them into that transformation.

(h3 or h4) HOW THE PRODUCT IS DIFFERENT THAN OTHERS QUESTION

(paragraph) Share any details on how you’ve built your product/event/service differently than others in your industry.

(h3 or h4) DO I NEED TO BUY ANYTHING ELSE TO AID IN THIS PRODUCT QUESTION

(paragraph) A simple 1-2 sentence yes or no answer will suffice in most cases here.

(h3 or h4) THE REFUND POLICY QUESTION

(paragraph) Again, share your refund policy. You can pretty much just copy and paste from the guarantee section above.

{I HAVE ANOTHER QUESTION QUESTION} ← Put details of where people should send their questions.

(h2) ONE LAST ATTENTION-GRABBING HEADLINE

(paragraph) With a shorter, more succinct list of what they get

Very high-level list of things they receive as a customer

Feel free to add value/price to each bullet (optional)

$PRICE

{BUY BUTTON}