SEO Blog Post Template

Chapter
How to Actually DO the Services You Sell
Experience
Just Starting Out
Format
Template
Lesson Description

A fill-in-the-blank blog post brief and outline template — covering everything from keywords and meta descriptions to structure and AI SEO factors.

Suggested Order
Tags
SEOContent Marketing
Est. Time to Complete

Title:

Meta Description: (50-160 characters about your blog post using at least 1 keyword)

Link Suggestion: (your keywords with dashes between, i.e. /seo-blog-post-template)

Internal Links:

  • [relevant internal link]

Target Keyword(s):

Ranking Competition: (the top 3-5 blogs on the search engine results page (SERP))

  1. [link]
  2. [link]
  3. [link]

Useful Info:

  • Search intent type — informational, commercial, navigational? This shapes everything.
  • Primary entity — what person, brand, concept, or place is this post about? AI search is entity-driven, not just keyword-driven.
  • Target audience / persona — AI models like Perplexity and ChatGPT surface content that clearly serves a specific person's need.

AI SEO Factors:

  • AI citation potential — is this post definitional ("what is X"), comparative ("X vs Y"), or instructional ("how to X")? Those formats get pulled into AI answers most often.
  • Competitor AI visibility check — not just who ranks on the SERP, but who's being cited in AI answers for your target query.

Outline (only use H3s if necessary to break up the section into subsections - they aren’t required!)

  1. Author block (if you can put the author near the top of the page with a description about who they are and why you can trust them in 3 sentences or less) (optional)
  2. Last Updated Date (optional)
  3. Introduction
  4. Direct Answer (callout, quote, or H2)
  5. Section 1 (H2)
    • Subsection 1 (H3)
    • Subsection 2 (paragraph)
  6. Section 2 (H2)
    • Subsection 1 (H3)
    • Subsection 2 (paragraph)
  7. Section 3 (H2)
    • Subsection 1 (H3)
    • Subsection 2 (paragraph)
  8. (optional) Section 4 (H2) List
  9. FAQs (or people also ask) (H2)
    • Full question (h3)
      1. Answer 40-60 words (paragraph)
    • Full question (h3)
      1. Answer (paragraph)
    • Full question (h3)
      1. Answer (paragraph)
  10. Key Takeaways (conclusion) (H2)
    • bulleted list or short paragraph in 3-5 sentences

Title

[Introduction]

FAQ or Information #1

Answer

FAQ or Information #2

Answer

FAQ or Information #3

Answer

Body

Intro

Listicle, how to, itinerary, etc. #1

Elaborate

Listicle, how to, itinerary, etc. #2

Elaborate

Listicle, how to, itinerary, etc. #3

Elaborate

Listicle, how to, itinerary, etc. #4

Elaborate

Listicle, how to, itinerary, etc. #5

Elaborate

[Keyword] FAQs

FAQ #1

Shorter answer – rephrased

FAQ #2

Shorter answer – rephrased

FAQ #3

Shorter answer – rephrased