A swipe file of fill-in-the-blank title templates for blog posts, emails, social media, and client content — plus a quick note on how to use them effectively.
Use these title templates for content marketing like blog posts, portfolio pieces, email marketing, creating content for clients, your social media, and more.The items in brackets [__] should be filled in with your topic or keywords — think of it like adult MadLibs. Some are descriptive fill-ins while others are just a blank for a keyword. To find keywords to use with these templates, refer to the next lesson: SEO For New Freelance Writers.
Content Title Templates
Use these title templates for content marketing like blog posts, portfolio pieces, email marketing, creating content for clients, your social media, and more.
The items in brackets [__] should be filled in with your topic or keywords — think of it like adult MadLibs. Some are descriptive fill-ins while others are just a blank for a keyword. To find keywords to use with these templates, refer to the next lesson: SEO For New Freelance Writers.
General Titles
→ "How to [do something]" → "[#] Top/Best/Most [item]" → "[#] Reasons Why You Should/Shouldn't [topic]" → "This Is Why/This Is How [topic]" → "Stop [doing/saying/thinking] This If You Want to [succeed/break [habit]/achieve [goal]]" → "[#] [Topic] Mistakes You're Making" → "Everything You Need to Know About [topic]" → "The Beginner's Guide to [topic]" → "What Nobody Tells You About [topic]" → "The Truth About [topic]" → "[Topic]: What It Is and Why It Matters" → "Is [topic] Worth It? Here's What I Think" → "The [#]-Step Guide to [achieving something]" → "A [timeframe] Plan for [achieving something]"
Titles That Highlight What They're Doing Wrong
→ "[#] Reasons Why Your [thing] Isn't [working/converting/growing]" → "This Is Why You're Not [achieving desired result]" → "Stop Doing This If You Want [desired result]" → "[#] Mistakes You're Making When [doing something]" → "Why Your [thing] Is Failing — And How to Fix It" → "The [#] Worst Things You Can Do When [topic]" → "Are You Making These [#] [topic] Mistakes?" → "What You're Getting Wrong About [topic]"
Titles That Solve a Problem or Share What They Should Do
→ "How to [do something] and [achieve result]" → "The Best [free/affordable] [tool/resource] for [topic]" → "[#] Things Your [thing] Should Always Include" → "[#] Tools to Help You [achieve something] Faster" → "How I [achieved something] in [timeframe]" → "The Exact [process/strategy/template] I Use to [achieve result]" → "[#] Ways to [improve/grow/fix] Your [thing]" → "How to [do something] Without [common obstacle]" → "What to Do When [common frustrating situation]" → "The Simple Way to [achieve something most people overcomplicate]" → "[#] Quick Wins for [topic]" → "Your [#]-Point Checklist for [topic]"
Titles for Listicles and Roundups
→ "[#] [topic] Ideas for [audience or situation]" → "[#] Examples of [thing] Done Right" → "[#] [tools/resources/tips] Every [person] Needs" → "The Only [topic] List You'll Ever Need" → "[#] [topic] Trends to Watch in [year]"
Titles for Opinion and Thought Leadership Pieces
→ "Why I [changed my mind/stopped doing/started doing] [topic]" → "The Case for [unpopular or underrated approach]" → "Hot Take: [opinion about your industry]" → "What [industry] Gets Wrong About [topic]" → "[topic]: Overrated or Underrated?"
How to Use These Title Ideas
These titles are designed to be click-worthy — but the content behind them has to deliver. Whatever angle you choose, make sure the piece actually solves a problem, shares something useful, or gives the reader a genuine reason to keep reading.
A few tips:
→ Use headers with keywords inside the post. This is basic on-page SEO and makes your content easier to skim. → Pick your keywords before you write. Before you start, make a quick list of 5 words or phrases someone might Google to find a post like yours. This gets faster with practice. → Google Keyword Planner is free and a good starting point if you want data to back up your keyword choices. → Many clients will handle SEO for you — but understanding it makes you a better collaborator and lets you charge more when they don't.