Subject Line Templates

Email / Newsletter Subject Line Templates

Try one of these subject lines to boost your email opens!

1. "Turn your [common problem your audience has] into [their desired outcome]"
2. "You're not going to believe this.."
3. "X tactics for combating [a challenge or pain point they have]"
4. "Swipe my [free product]"
5. "Tips to help you beat that [problem] you're having"
6. "How to make [X amount of money] in [number of days]"
7. "Here's the exact [roadmap/blueprint] I used to [something you achieved]"
8. "You're missing out on [X]"
9. "You don't want to miss [X]"
10. "Still struggling to [make sales, get subscribers, start your business, etc]? Do this instead."
11. "Only one week left to grab your [X]"
12. "Here is that [info/freebie] I promised you"
13. "The reason no one [buys/comments/reads] your [products/blog/etc]"
14. "Learn how to [something your audience wants to learn] quickly and easily"
15. "Here's why you haven't hit [an income goal] yet"
16. "How to [get/earn] your first [1,000 subscribers / $1,000]"
17. "2 reasons your [customers/audience] isn't buying"
18. "I never wanted to have to do this.."
19. "Some practical thoughts on [controversial topic]"
20. "Sneaky mistakes that are ruining your [business/motivation/productivity]"
21. "You're missing out on [something your audience wouldn't want to miss] by doing this"
22. "Must-have resources to fix [a pain point your audience has] quickly"
23. "Don't forget to grab your freebie!"
24. "[#] [blog post/sales funnel/etc] ideas"
25. "Stop wasting your money on [something relevant to your audience]"
26. "I need your help"
27. "[#] mistakes you're making right now in your business"
28. "How can I help?"
29. "Don't open this email"
30. "Is there still no [something your audience wants] coming your way? Let's fix that"
31. "Don't get caught committing these shocking [something your audience may be doing but shouldn't]"
32. "Tired of feeling like [X]?"
33. "Hey, did you forget something?" (great for abandoned cart emails)
34. "If you have a website, you absolutely need this"
35. "Here's your [freebie/something you promised] as promised"
36. "[First name of subscriber] — [anything short after this]" (personalizing with their name makes it way more relatable)
37. "Your [coupon/gift card/etc] is about to expire!"
38. "Feeling [emotion]? We can help"
39. "Where is the love?" (for subscribers who haven't been opening your emails)
40. "Is it time to say goodbye?" (another option for cold subscribers)
41. "The ball's in your court" (great for a sales email)
42. "This opinion may not be your typical [blogging/business/health] advice"
43. "You won't believe this"
44. "Do you like free stuff?"
45. "You wouldn't believe what just happened"
46. "I promise it is worth it"
47. "Only open if [something relevant to your audience]"
48. "You don't want to miss this!"
49. "URGENT: you have only 24 hours left to [buy this/watch this/etc]"
50. "My [strong adjective] secrets finally revealed"
51. "I've got some bad news for you"
52. "Where do you want to be [# months/weeks/years] from now?"