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Here are two easy ways to add email copywriting to your portfolio in a way that’s visually appealing and client-ready.
Rachel Meltzer
If you’re a freelance writer looking to boost your income, email marketing is a goldmine.
With average open rates around 21% and email being 40 times more effective at securing sales than social media marketing, companies know the ROI is there—which means they’re willing to pay well for great email copywriting.
The best part? You don’t have to wait until a client hires you to start showcasing email copy in your portfolio. You can create polished, professional-looking samples now—without ever sending a real campaign.
Here are two easy ways to add email copywriting to your portfolio in a way that’s visually appealing and client-ready.
Why Email Copywriting Belongs in Your Portfolio
Email marketing is one of the most direct ways businesses communicate with their audience. Unlike blog posts or social media content, emails go straight to the customer’s inbox—often leading to faster conversions.
Types of email copywriting you can include in your portfolio:
- Newsletters
- Welcome Emails
- Onboarding & Off boarding Sequences
- Dedicated (Informational) Emails
- Lead Nurturing Emails
- Brand Story Emails
When you can show potential clients what your email copy actually looks like in their inbox, you instantly make your work feel more tangible and professional.
Method 1: Create a Mock-Up in an Email Marketing Platform
- Choose a popular email marketing platform—most offer free trials. Some great options include:
- Mailchimp
- Flodesk
- Hubspot
- Convertkit
- ActiveCampaign
- Drip
- Design your email using one of their templates (or create a custom one).
- Use the Google Chrome plug-in Go Full Page to take a PNG or PDF screenshot of the finished email.
This approach lets you show your copy exactly as it would appear in a real campaign, giving clients a better visual of your work.
Method 2: Design a Custom Mock-Up in Canva
- Open Canva and search for email newsletter templates.
- Customize a template to match the tone and style of your copy.
- Save it as a PNG or JPG file.
Canva is a great option if you want full creative control over branding and layout—or if you don’t want to navigate a full email marketing platform.
How to Add Email Copy to Your Portfolio
Once you’ve created your mock-up, format it like this in your portfolio:
- Place the graphic of the email at the top of the portfolio entry.
- Paste the full text of your copy (just the words you wrote) underneath the image.
- Optional: Add a short section explaining your process or strategy for that email.
- Use a horizontal divider before this section to keep things clean and easy to read.
Try This
If you don’t yet have paid client work to show, create spec samples for fictional businesses or causes you’re passionate about. Potential clients care more about the quality of your copy and how it’s presented than whether the project was paid or not.
FAQs About Email Copywriting
Q: Do I need permission to use a client’s real email in my portfolio?
A: Yes—if you worked on a paid project, get your client’s approval before publishing their email in your portfolio. If they say no, you can still create a mock-up inspired by the original work without using their exact branding.
Q: Should I include the full email text or just a screenshot?
A: Always include the full text. Screenshots look great, but they’re not always easy to read on smaller devices.
Q: Can I use free tools to create my mock-ups?
A: Absolutely. Tools like Canva and free trials of Mailchimp or Flodesk are perfect for building high-quality mock-ups without upfront costs.
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