Publication Date

July 25, 2025

Summary

If you’re a freelance writer, content creator, or service provider who wants more traffic and more email signups without burning yourself out, you’re going to want to steal this strategy.

How My Blog Traffic Grew 10x in Two Months

Thanks to the help of my (finally!!!) amazing assistant, we started turning old newsletters into optimized blog posts — every single one SEO- and AI search-friendly, with lead gen forms (Flodesk forms connected to my most relevant freebies) added to the bottom.

We started uploading in mid-May.

Now it’s late July, and here’s what’s happened:

→ Website traffic jumped from ~50 visitors/month to 600+

→ 62% of that traffic came from Google

→ Email signups are up 30% compared to earlier this year

And we’ve only just started!

We’ve published ~80 blogs so far (to be clear: I didn’t write these from scratch and I had help — don’t compare yourself to this pace if you’re solo!).

But what’s been most encouraging?

Every single blog started from something my community asked me or a problem I had in my own business.

I can literally see on the analytics chart the moment we started uploading.

And I can’t wait to build a full strategy based on the traffic numbers and keywords we want to target.

Until then? I’m just thrilled to see this work paying off.

Why You Might Want to Try This Too

If you’re a freelance content writer, copywriter, SEO strategist, or any service provider who creates written content, repurposing old newsletters into optimized blog posts can be a game-changer:

→ Burned-out on generating new content?

This approach leverages work you’ve already done — saving time, energy, and brainpower.

→ Grow your visibility with SEO

Optimization + AI search tools helped increase traffic from ~50 to 600+ visitors/month, with 62% coming from Google.

→ Build your email list automatically

Adding lead-gen forms at the end boosted sign-ups by 30% — all from repurposed content!

→ Serve your clients with a new offer

You can set this up for clients too — import their newsletters or FAQs, expand and optimize for SEO, and then measure the growth for them.

Low lift for both of you!!

This is the kind of service that creates predictable results — fast.

2 Courses to Learn Blogging for SEO

Want to learn the basics of SEO, how to make a strategy, and how to implement it for you or your clients?

→ Take Polly Clover's SEO Blog-Writing Course – learn the complete system for optimizing content and capturing leads:

Polly’s SEO Blog Writing Course (affiliate link)

→ Explore the Freelance Resource Library (FRL) – full of swipe files, templates, and guides to help you improve your content and client services including SEO workshops taught by me & Polly Clover:

Freelance Resource Library

Or Learn SEO Basics With These FREE Blog Posts

Here are a few posts from my blog that align with this approach:

SEO Blogging 101: How to Write Content That Ranks and Converts

A beginner-friendly, step-by-step guide to crafting SEO-friendly posts — outlining keyword research, structuring content, and writing CTAs that drive conversions.

AI SEO, AEO & LLM SEO: How Freelance Writers Can Get Content Discovered by Tools Like ChatGPT, Perplexity & Claude

Zeroes in on optimizing for AI-driven search and answer engines — an essential evolution of traditional SEO and what’s driving traffic now.

6 Creative Ways to Improve SEO Without Blogging Weekly

For freelancers (or their clients) who struggle with posting consistently (or don't have the budget) — covers smart strategies like guest podcasting, UGC, quizzes, infographics, and more.

FAQ: Repurposing Newsletters Into SEO-Friendly Blog Posts

Do I need 80 newsletters to see results?

Not at all. Even 5–10 optimized posts can meaningfully increase visibility, especially if your baseline traffic is low.

How long does it take for Google to index repurposed blog posts?

Anywhere from a few days to a few weeks. But AEO tools like ChatGPT and Perplexity may surface your content even faster.

What if my newsletters are short?

That’s actually perfect. They give you a strong narrative and starting point — you can expand each into a 600–1000 word blog without writing from scratch.

Should every post have a lead-gen form?

Yes. If you’re bringing in organic traffic, you want a place for readers to convert. This is how my email signups increased by 30%.

Do I need SEO tools to do this?

You can, but you don’t have to. AEO principles (answer-first, clarity-based writing) + basic SEO structure (H2s, descriptive titles, internal linking) go a long way.