Getting Clients

A complete cold email system for freelancers — how to set up a professional inbox, research prospects, write a pitch that gets responses, and follow up consistently until you land the client.

How to turn your client work into compelling portfolio case studies — including what to include, how to handle NDAs, how to ask clients for results, and how to use AI to make the writing process faster.

Professional email templates for those scary client moments. Raising your rates, negotiating, payment issues, and more.

A video overview of how to optimize your profile for inbound leads along with a checklist, copy templates, canva templates, and everything you need to get your LinkedIn profile set up for freelancing.

Free Notion and Canva portfolio website templates you can customize and publish in an afternoon — with a step-by-step checklist so you don't miss anything before you hit publish.

A step-by-step process for brainstorming, validating, and landing on a niche that's actually profitable — so you can stop overthinking and start pitching.

How to pivot, expand, or completely change your niche without starting from scratch — including a framework for finding where your current and desired niches intersect and how to use that overlap to transition with credibility.

A step-by-step guide to calculating your baseline hourly rate using the Rates Calculator — so you know exactly what you need to charge to cover your expenses, taxes, and savings goals.

A practical mindset exercise for untangling overwhelm — give each competing voice in your head a name, a role, and a seat at the table, then figure out what each one actually needs.

A quick checklist you can follow to optimize your blog posts.

A fill-in-the-blank workbook to help you brainstorm, validate, and land on a niche you'll actually enjoy — with a cheat sheet at the end you can use to write your LinkedIn and website copy.

A fill-in-the-blank custom proposal template with tips for every section — so you can confidently pitch any project, from retainers to one-off copywriting jobs.

Want to improve website visibility, drive more traffic, and get found by the right people? This guide by Polly Clover will walk you through how to build and implement an SEO strategy from scratch – for yourself or for your clients.

Answers to the most common portfolio questions — from how many pieces you need to whether you can use AI, old job experience, or NDA'd work.

A step-by-step breakdown of the Getting Clients Routine — how to work your outreach pipeline week by week, from sending connection requests to quarterly follow-ups, so you never lose momentum.

Real portfolio examples from the MeltzerSeltzer community — browse for inspiration before you build your own.

The habits, benchmarks, and systems that keep a freelance business healthy long-term — networking consistently, upskilling strategically, protecting your time off, and managing demand with waitlists.

A fill-in-the-blank sales page template that walks you through every section — from headline to refund policy — so you can write a converting sales page for any offer.

How to build a targeted, validated list of leads to reach out to over the next 2 years in under 3 hours.

A step-by-step workbook for building your freelance service packages — including how to price them, what types to offer, and how to balance your roster to avoid the feast/famine cycle.

A curated list of the best resources for freelance digital marketers — organized by service type, with courses, newsletters, communities, YouTube channels, and tools for copywriting, email marketing, SEO, branding, Notion, and AI.

Everything you need to know about email newsletters — what they are, how to structure them, what to include, and how to write them well.

How to use one LinkedIn profile to attract clients across multiple niches or services — without starting from scratch every time you switch.

A step-by-step workflow for using Claude or ChatGPT to write a client blog post in about 2 hours — without it sounding like a robot wrote it.

Everything you need to know about freelance contracts — what to include, what to never sign, where to find templates, and how to find a local lawyer if you want one.

How to handle test pieces at every stage of your freelance career — what to charge, how to set limits on scope, and exactly what to say when a client asks for work you're not comfortable doing for free.

Why you shouldn't post your rates publicly — and the smarter ways to share your pricing guide so you collect leads, qualify clients, and keep the door open for custom proposals.

How to build a freelance schedule that actually works — including how long different services realistically take, tools for tracking and planning your time, and how to stay booked without burning out.

Word-for-word reply templates for every response you might get in your LinkedIn outreach — from "yes we work with freelancers" to "can you send rates?" — so you always know exactly what to say next.

How to onboard and offboard clients like a pro — the exact steps, email templates, and dashboard setup that keep projects running smoothly from start to finish.

Sales calls / Discovery calls can feel so scary. But they’re (for most people) the best way to sell your services – especially if you’re a beginner. Here’s an agenda and rundown on hwo to effectively run one.

The exact LinkedIn strategy I use to get freelance clients — how to optimize your profile, send connection requests strategically, follow up without being annoying, and turn two hours a week into a steady client pipeline.

More templates to try for your letters of introduction on LinkedIn, other social media, and email.

52 plug-and-play subject line templates you can swipe for your next email or newsletter.

The etiquette, DM templates, and mindset shifts that make LinkedIn outreach feel human instead of salesy — plus answers to the questions freelancers ask most about messaging on LinkedIn.

A step-by-step process for pricing and building custom proposals for projects that don't fit your standard packages — including how to research a client's budget, scope the work, and structure your tiers.

Canva templates for your LinkedIn Featured Section and Banner graphics.

Everything you need to create a style guide or brand voice guide — for yourself or a client — including a full outline, a mini questionnaire, examples, and a Notion template.

A checklist of everything you need to set up the financial and administrative side of your freelance business — from your EIN and business bank account to your contract, pricing guide, and onboarding plan.

A quiz and workbook to help you figure out which freelance digital marketing services are the right fit for you — so you can start (or simplify) your offerings with confidence.

A practical rhythm for running your freelance business week to week, month to month, and year to year — so the admin, financial, and strategic side of things never sneaks up on you.

A swipe file of fill-in-the-blank title templates for blog posts, emails, social media, and client content — plus a quick note on how to use them effectively.

How to build a LinkedIn presence that's bigger than your freelance business — growing a personal brand that generates inbound leads, opens unexpected doors, and compounds over time.

A step-by-step guide to writing an SEO blog post from keyword to publish — including how to outline, format, find expert sources, and edit before you hand it off to a client.

A complete swipe file of LinkedIn post ideas, AI prompts, post frameworks, hooks, and CTAs organized by funnel stage — your go-to resource for writing intentional content that actually helps you get clients.

How to structure dedicated time for working on your business instead of just in it — what to do, how to prioritize it, and how to use AI tools to make the whole thing faster.

How to use LinkedIn content marketing to grow your freelance biz or build a personal brand or offer it as a service.

A guided exercise for identifying what makes you the obvious hire for your ideal client — and how to actually use that clarity in your pitches, profile, and proposals.

A fill-in-the-blank blog post brief and outline template — covering everything from keywords and meta descriptions to structure and AI SEO factors.

How to track your expenses, what to write off, and which bookkeeping tools are worth using — so you're not scrambling when tax season hits.

How to spot difficult clients before you sign, handle the most common problem situations mid-project, and exit a client relationship professionally when it's time.

How to factor in your experience, the value you bring, and the demand you're in — so you can charge more than your baseline rate from day one or know exactly when and how to raise your rates later.

When and how to raise your rates — including how to tell existing clients, how to price new clients from the start, and how to use AI to evaluate and set rates with confidence.

A complete database of client questionnaires for every stage of a project — discovery, kick-off, brand voice, SEO, email, and offboarding — plus guidance on when to send them, what tool to use, and how to actually put the answers to work.

What AI search optimization (AEO/GEO) actually means for your content writing — and the simple tweaks you can make to show up in ChatGPT, Perplexity, and other AI tools without overhauling everything you already do.

How to set up Claude or ChatGPT to write in your client's voice — and the exact guidelines to give it upfront so your output doesn't sound like it came from a robot.

How to build a Claude project loaded with your pricing information, service descriptions, and past proposals — so you can price new work accurately and draft proposals in minutes instead of hours.

Everything you need to know about invoicing as a freelancer — which platforms to use, how to set up payment terms, when to send invoices, and what to do if a client doesn't pay.

How to use Crunchbase to find funded companies who are more likely to have a budget for freelancers.

A practical guide to pitching stories and ideas to publications — who to contact, how to structure your pitch, what submission guidelines to look for, and how to follow up without being annoying.

Everything you need to know about creating, pricing, and sharing your freelance pricing guide — including what to include, how to send it to potential clients, and when to use a standard guide vs. a custom proposal.

A step-by-step workbook for building your portfolio from scratch — including how to research your ideal client, plan and schedule your pieces, and publish them online.

Ready-to-use AI prompts for writing your LinkedIn headline and About section — just paste, answer the questions, and edit the output into your own voice.

How to add new services to your freelance business, price them accurately from day one, and use AI to make the proposal process faster — plus when to charge significantly more than your baseline rate.

How to make more money without doing more writing — a breakdown of the add-on services you can offer clients and exactly when to charge for them.

A breakdown of every platform you can use to host your freelance portfolio — free and paid options included, with a recommendation for each so you can pick the one that's right for you.

How to track your leads and follow-ups so nothing falls through the cracks — with free templates for Notion and Trello and instructions for setting up your own system from scratch.

A step-by-step business audit process — how to evaluate your client roster, finances, rates, and schedule so you can cut what isn't working, negotiate what could work better, and build toward a business that actually fits your life.

Everything you need to know about building a freelance website — whether you're ready for one, what platform to use, and what to actually put on it when the time comes.

How to format your portfolio pieces as case studies that actually convert potential clients — plus a simple SEO guide to help the right clients find you on Google.

How to offer LinkedIn content marketing as a freelance service — what to include, how to structure your packages, which KPIs to track, and how to manage clients without losing your mind.

A full breakdown of freelance taxes — what you owe, how to save for it, and how to actually file without losing your mind.

The write-offs most freelancers miss — including the home office deduction, health insurance premiums, and equipment — plus how to make sure you're actually capturing them before you file.